6Mind to Mind

“If Sally jumped off a cliff, would you?”

—My mother, who—thanks to an armed rhetoricalstrategy—has little cause to rest in anything otherthan peace.

“Groupthink” and the social conformity it represents are endemic in every sphere of human thinking and choice. Apple Computer’s 1984 Super Bowl commercial, “1984,” which launched the Macintosh personal computer, is one of the most admired and persistent marketing campaigns in advertising history. Inspired by George Orwell’s classic social science fiction novel, 1984, the commercial portrays the market entry of the Mac as a heroic opportunity to eschew social conformity by rejecting the ascending IBM PC and PC compatibles.

In the commercial, a woman wearing Apple-red running shorts ...

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