Book description
To leverage its power, you first need to understand how the Internet has evolved to take on similarities to the brain. This engaging and provocative book provides the answer. Stibel lays out:
- How networks have changed and what that implies for how people connect and form communities
- What the Internet-and online business opportunities-will look like in the future
- What the next stage of artificial intelligence will be and what opportunities it will present for businesses
Stibel shows how exceptional companies are using their understanding of the Internet's brainlike powers to create competitive advantage-such as building more effective Web sites, predicting consumer behavior, leveraging social media, and creating a collective consciousness.
Table of contents
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- PREFACE - BrainGate
- INTRODUCTION - The Internet Is a Brain
- PART I - Building the Brain
- PART II - Internet Intelligence
- PART III - The Brain Behind the Web
- PART IV - I, Internet
- EPILOGUE - The Brain of the New Machine
- NOTES
- BIBLIOGRAPHY
- ACKNOWLEDGMENTS
- INDEX
- ABOUT THE AUTHOR
Product information
- Title: Wired for Thought
- Author(s):
- Release date: September 2009
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422152768
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