Anywhere, Anytime, on Anything: “There’s an App for That!”
The introduction and popular acceptance of the smartphone, back in 2007, heralded the mobile apps phenomenon, which transformed how we interact with the world. The variety of mobile apps that became available over such a short period of time was astonishing and defied categorization. Indeed, there appeared to be a mobile app available for anything you could imagine.
With hindsight, we probably shouldn’t be so surprised at the huge success and mass proliferation of mobile apps because many factors came together to fuel their massive growth. For starters, ...
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