Scaring the Boys
In the late 1990s, Jean Hollands, founder of an executive coaching firm in California called the Growth and Leadership Center, recognized a new need in her field: Someone had to teach tough, capable women in business to tone down their act. Women with enormous passion for their jobs and little tolerance for incompetence were intimidating their subordinates, coworkers, and even their bosses. As a result, these women’s careers were stalling. A “tough” personal style, often an advantage for men in business, had emerged as a liability for ambitious women.1
In response, Jean Hollands started the “Bully Broads” program, which charges around $18, 000 (almost always paid by a woman’s employer) to “modify” or “reform” tough women ...