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Women Entrepreneurs by Mauro F. Guillén

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5 Nej

Organic Apparel from Turkey

Alison Jonas

Her vision was to found a company that would design, make and market organic apparel free from pesticides or synthetic chemicals. Using the resources available in Turkey, the world’s largest producer of organic cotton, Nejla Güvenç launched a business that does well while doing good. One of the most significant challenges she faced was to obtain funding. She came up with a creative way of securing it.

Figure 5.1 Nej Logo

Figure 5.1 Nej Logo

Nestled in an unassuming walk-up in the fashionable district of Nişantaşi, Istanbul, Nej headquarters’ demure exterior speaks to its soft-handed and philosophical approach to ...

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