9 Maita Barrenechea and Mai10

Building a Travel Business

Gregory Gilbert

Currency devaluations, financial crises, and global recessions did not deter Maita Barrenechea from building her customized tours business in Argentina and other South American countries. She hit upon the idea almost by chance, and soon realized that it enabled her to bring together some of her passion for the outdoors and her desire to help her country develop a competitive industry.

The name Mai10 is intriguing.1 It is associated with the maiten tree in Patagonia, an area of spectacular natural beauty that, for many people, defines their image of Argentina. Mai10 also combines Mai, a nickname for the name Maita, and the number 10, which in Argentina signifies the top ...

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