Women of Color in Tech

CHAPTER 3Industry and Other Options

When we think of tech employers, we almost immediately think of what's referred to as the FAANG companies (Facebook, Amazon, Apple, Netflix, and Google). But opportunities exist in many different industries and fields. For example, did you know that at the 2019 Grace Hopper Conference, Bank of America and the New York Times were recognized as top companies for women technologists? Bank of America alone employs more than 10,000 technical employees, while the New York Times employs close to 1,000 tech employees.

There's almost no industry or domain that hasn't been impacted and revolutionized by tech, and all of them need tech professionals, like, yesterday. In this chapter, we'll discuss tech opportunities within the US government, education, healthcare, and more. We'll also talk about going the entrepreneurial route and starting your own business.

These are by no means the only career fields with tech careers—opportunities across several industries will continue to grow. But the next few sections will give you an example of areas where tech jobs are expected to grow significantly.

Advertising and Marketing

Advertising is a form of marketing communication where a person or company pays money to promote a product or service. Prior to the adoption of the Internet and social media, advertising was mostly done through print, such as magazines and newspapers, or through broadcast media, such as television and radio. These forms of advertising ...