Chapter 31. Optimizing Your Site as a Whole

In the previous lesson I talked about optimizing your content in ways that help increase your rankings in the search engines. Now it's time to look at site-wide factors that affect how search engines rank you, and how to control them using WordPress.

Optimizing Admin Settings

The first setting you need to check is one I mentioned when installing WordPress, and that's the Blog Visibility setting, found under Settings

Optimizing Admin Settings
Figure 31-1

Figure 31-1. Figure 31-1

Right after installation, I suggested that Blog Visibility be turned off while you're building your site, but now that you're finished, you need to make sure it's turned on.

Blog Visibility determines whether WordPress notifies a list of updating services that you have new content. You can find this list of services under Settings

Figure 31-1

Another Admin Setting that's very important is your Blog Title under Settings

Figure 31-1

One final admin setting that's important is for comments, under Settings

Figure 31-1

Customizing Permalinks

I left permalinks ...

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