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WordPress 2.7 Cookbook by Jean-Baptiste Jung

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Chapter 8. SEO Tips and Tricks to Get More Visits

Having a blog is cool, but it doesn't have any value if people don't even know about its existence. Getting online exposure isn't easy and it can often cost a lot of money. Luckily, being featured on search result pages is absolutely free. However, the competition is very tough. Let's do a Google search about a topic. For example, let’s use WordPress—there are more than 306,000,000 results! To make your blog stand out, you have to pay a lot of attention to SEO (Search Engine Optimization).

SEO is an ensemble of techniques dedicated to obtaining a higher rank in search results pages. While SEO for WordPress should be a book of its own, I'll show you some SEO basics, WordPress specific tips and tricks, ...

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