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WordPress 2.9 -Commerce by Brian Bondari

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Chapter 11. Marketing Your Shop

As satisfying as it is to get your online store running, the work is not yet complete. Up to this point, you've labored and toiled in building your shop, wrestling with configuration settings, plus deploying and securing your shop. You should definitely congratulate yourself on all of the time and effort you have invested thus far. However, as anyone who has built a successful online store already knows, the initial effort invested up to the store deployment date is only the beginning of a journey that will hopefully pay rich dividends for the rest of your entrepreneurial life.

With apologies to the popular movie from 1989 Field of Dreams, the mantra "if you build it, [they] will come" does not automatically hold ...

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