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WordPress 2.9 -Commerce by Brian Bondari

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Purchasing advertising

Up to this point, every technique that we have mentioned has been completely free. While it may be true that "the best things in life are free" (such as WordPress), it is an unfortunate fact that, at some point, you must spend money to make money. It's likely that you have already done so. For example, you own a domain name and pay for web hosting, don't you?

Yes, spending money to run an online store is necessary, but it's a small price to pay if the money you spend results in increased traffic and sales. Note that there is a world of difference between these two: traffic and sales. Some marketers push the idea of paying a company a set monetary value to drive traffic to their site. Many thousands of visitors a day are ultimately ...

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