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WordPress 3 Cookbook by Jean-Baptiste Jung, Ric Shreves

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Showing your site stats to find advertisers

In this chapter, we have talked a lot about Google AdSense as a means of monetizing your website. However, another effective way to make money of your site is to directly sell the advertising space on your site.

Undertaking direct ad sales has implications for the site owner: You need to market the site, process payments, and provide an advertising management system. In this recipe, we look at the first issue and discuss how to help promote your site through the display of performance statistics.

Displaying select site performance statistics can help attract advertisers and also help shape advertiser expectations and justify pricing. The data you show should help convince the prospective advertisers that ...

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