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WordPress 3 Cookbook by Jean-Baptiste Jung, Ric Shreves

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Optimizing your permalinks for SEO

One of the most influential factors in search engine optimization is the content of your site's URLs. If a URL contains real words relevant to your content and target keyphrases, you are more likely to find that page in the search results.

The process of getting search engine friendly (and human friendly!) URLs is known as URL re-writing . By default, WordPress URLs aren't rewritten so as to avoid compatibility problems with non-Apache servers. A raw, unprocessed URL might look like this:

http://www.mysite.com/index.php?page=start&access=1&category=25

The same URL, after rewriting to improve readability and search engine effectiveness, might look like this:

http://www.mysite.com/about-us/company-information

As you ...

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