Converting visitors to customers: the third spoke of SEO
Too often, people think of SEO solely in terms of ranking position. They forget that if your website cannot turn that casual visitor into a customer—your ranking did nothing for you except send a visitor to your site for a moment.
Conversion science is the discipline of making sure the visitors to your site take some action to bring them closer to being a customer. Successful websites have specific and effective calls to action . A call to action is a phrase, graphic, or section of your website that urges the visitor to take some tangible step toward becoming a customer or user of your product or website. The call to action can be a box that says "Call Now for Immediate Service," "Shop Now!", ...
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