Tuning and honing your keyword list
In the beginning of this chapter, we introduced the three phases of keyword strategy: collection, analysis, and expansion. We have learned how to gather and collect keywords, and now we'll move on to the analysis phase: how to tune and hone your keyword list for maximum effectiveness, how to prioritize keywords, how to group keywords into families, how to account for seasonal variations in keyword traffic, and finally how to introduce negative keywords to avoid useless traffic.
Prioritizing keywords
Be realistic about the breadth of your keyword profile: if you are just starting out in a competitive market, you may not realistically rank for all your desired keywords. Even experienced SEO professionals with tremendous ...
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