I remember when bloggers would take pride in the obscurity of their blogs, believing wholeheartedly that blogging represented the last true meritocracy of the Internet, a place where if you were a good writer and had interesting things to say, you'd gain a readership. Otherwise, if you were lucky, your Mom might read your occasional ramblings but that was probably it, your brilliance doomed to languish in digital obscurity.

Times change and the way people find information online has evolved from our friend's online recommendations to Google. Google! Google! Google! If you're talking about finding information in the online world, it seems to be the first and almost only place people go to find things, whether they're on a mobile device, ...

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