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WordPress® All-in-One For Dummies® by Michael Torbert, Andrea Rennick, Kevin Palmer, Cory Miller, Lisa Sabin-Wilson

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Chapter 4: Search Engine Optimization

In This Chapter

  • Appreciating search engine optimization (SEO) benefits
  • Improving your SEO with WordPress
  • Getting your blog into good SEO shape
  • Finding information about your niche
  • Creating SEO-improvement strategies

Google, Yahoo!, Bing, and other search engines have a massive impact on a blog. Search engines can easily refer the largest amount of traffic to your site and, if dealt with properly, can help you grow a large audience in time. Often, bloggers don't discover the importance of search engine optimization (SEO) until their blogs have been around for a while. By taking the time to make sure that you're following SEO best practices from the get-go, you can reap the rewards of a consistent flow of search engine traffic.

If you've been blogging for a while and haven't been following the practices in this chapter, roll up your sleeves and dive back into your blog to fix some of the SEO practices that you may have overlooked (or just didn't know about) over the history of your blog. If you've been blogging for only a few months, this process doesn't take long; if you have a large backlog of content, well . . . pull up a chair — this fix is going to take a while. Either way, don't worry. You're in safe hands. This chapter helps you through the difficult task of optimizing your site for search engines.

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