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WordPress® All-in-One For Dummies® by Michael Torbert, Andrea Rennick, Kevin Palmer, Cory Miller, Lisa Sabin-Wilson

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Introducing the World of Blogging

Blogging is an evolutionary process, and blogs have evolved beyond personal journals to become tools for real journalism, business, and authorship.

A blog is a fabulous tool for publishing your diary of thoughts and ideas; however, blogs also serve as excellent tools for business, editorial journalism, news, and entertainment. Here are some ways that people use blogs:

  • Personal: A blogger can use a blog as a journal or diary. You're considered a personal blogger if you use your blog mainly to discuss topics related to you or your life — your family, your cats, your children, or your interests (for example, technology, politics, sports, art, or photography). Lisa's blog, which you find at http://lisasabin-wilson.com, is an example of a personal blog.
  • Business: A blogger can use a blog to promote her company's business services or products. Blogs are very effective tools for promotion and marketing, and business blogs usually offer helpful information to readers and consumers, such as sales events and product reviews. Business blogs also let readers provide feedback and ideas, which can help a company improve its services. A good example of a business blog is ServerBeach, which you can find on the hosted WordPress.com service at http://serverbeach.wordpress.com.
  • Media/journalism: Popular news outlets, such as Fox News, MSNBC, and CNN, are using blogs on their Web sites to provide information on current events, politics, and news on a regional, national, ...

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