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Leveraging Twitter for Social-Media Success

Twitter has become one of the most effective ways for bloggers to build an audience. You can use Twitter to find people who have the same interests that you do, communicate with them, and steer a ton of traffic to your blog.

Building a Twitter profile into a successful tool to generate traffic is pretty straightforward. Just follow these steps:

1. Make sure that your profile is completely filled out, including your picture.
2. Follow the three C's — content, communication, and consistency — when you post to Twitter.

   By posting quality content consistently on Twitter, you will build an audience. Period. When you mix in the communication aspect and retweet the quality content of others, answer questions, and interact with other Twitter users, your profile will grow that much more.

3. Find people who are interested in what you're writing about and interact with them.
4. Use a tool such as Follower Wonk (www.followerwonk.com) to find people whose profiles contain specific keywords that you're writing about.

   You may want to follow and interact with these people.

Building your Twitter account by using automated tools

I hesitantly include this section because using automated tools is a fast way to get your account deleted by Twitter. Automated tools allow you to do mass additions or removals to your account. You can remove people that aren't active, that aren't following you, or allow you to target the friend's lists of other users to add them to your ...