Skip to Main Content
WordPress All-in-One For Dummies, 5th Edition
book

WordPress All-in-One For Dummies, 5th Edition

by Lisa Sabin-Wilson
February 2024
Beginner content levelBeginner
608 pages
14h 45m
English
For Dummies
Content preview from WordPress All-in-One For Dummies, 5th Edition

Chapter 1

Understanding Analytics

IN THIS CHAPTER

Bullet Understanding what analytics can tell you about your site

Bullet Choosing an analytics-tracking option

Bullet Deciphering analytics terminology

Bullet Working with Google Analytics

Every business on the face of the Earth needs to figure out what works and what doesn’t if it wants to succeed. Site owners often know basic statistics about their sites, such as the current number on their hit counters or how many people visit their site daily or weekly. These stats may give you the big picture, but they don’t really address why something is or isn’t working.

You need to get at least a basic understanding of analytics if you want to make the most of your site. The data provided by free programs such as Google Analytics can really help you grow as a content publisher. In this chapter, you discover how to incorporate various data-measuring tools into your WordPress installation, decipher what the data is telling you, and determine how to act on it.

Google Analytics provides you with a tremendous amount of information about your content. The goal of this chapter ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

WordPress All-In-One For Dummies, 4th Edition

WordPress All-In-One For Dummies, 4th Edition

Lisa Sabin-Wilson

Publisher Resources

ISBN: 9781394225385Purchase Link