3. A Strategic SEO Upfront Content Approach

Chapter objectives and questions:

• How do we start the SEO and content strategy?

• What are the best SEO content objectives, plans, and guides?

• How do I pick the best keywords?

• How do I captain this ship and manage the sails (the WordPress SEO tools)?

It is instrumental to form strategic plans to drive the web build and SEO process. Each of these steps is explored in depth in this chapter:

1. Conduct digital audits.

2. Write the digital strategy brief.

3. Conduct the keyword research.

4. Plan network architecture.

5. Sitemapping.

6. Assess content and keywords.

7. Write SEO page forms.

Step 1: Conduct Digital Audits

Your blog or website does not exist in a vacuum. This is an important driver for ...

Get WordPress® SEO Success: Search Engine Optimization for Your WordPress Website or Blog now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.