10. PPC and Advertising
Chapter objectives and questions:
SEO is for nonpaid, organic content, but what is the relationship between pay-per-click advertising and SEO? Which should I use when surrounding my WordPress site? This book has been thus far about organic search and SEO tools for WordPress, which is a different world than (albeit tied to) online advertising. But it’s important to discuss the relationships and possibilities of pay-per-click and display advertising with WordPress websites and blogs. So let’s do it! Here’s what this chapter covers:
• Types of online advertising
• Advantages and uses for online ads
• Upfront research and planning for online advertising
• Social media advertising
• Monitoring and measurement
• Steps of execution ...
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