10. PPC and Advertising

Chapter objectives and questions:

SEO is for nonpaid, organic content, but what is the relationship between pay-per-click advertising and SEO? Which should I use when surrounding my WordPress site? This book has been thus far about organic search and SEO tools for WordPress, which is a different world than (albeit tied to) online advertising. But it’s important to discuss the relationships and possibilities of pay-per-click and display advertising with WordPress websites and blogs. So let’s do it! Here’s what this chapter covers:

• Types of online advertising

• Advantages and uses for online ads

• Upfront research and planning for online advertising

• Social media advertising

• Monitoring and measurement

• Steps of execution ...

Get WordPress® SEO Success: Search Engine Optimization for Your WordPress Website or Blog now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.