11. Bringing It All Together—Testing, SEO, PPC, Social and Mobile, and Analytics

Chapter objectives and questions:

The preceding chapters of this book have been structured to give you a progression of learning. Whether or not you were previously a complete novice, this book was written to start you with the basics of what is SEO: to what is WordPress.com, to SEO options for a basic WordPress.com blog, to blogging approach and SEO plug-ins for a customized WordPress site, to analytics, to social media, to mobile technologies and strategies, and to advertising. So now we bring it all together. We show you how to use this knowledge for your WordPress site or blog and build a digital marketing strategy around it—with your hub-and-spoke model.

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