CHAPTER 1
Reimagining Work—What Do You Do?
The First Question
How soon after you first meet someone do you ask the question? How quickly do others ask you when you first meet: What do you do?
It may be the most common question we ask of others and which others ask of us.
It is certainly one of the most important questions we can ask of ourselves: What do I do? What do I really do? What is my real work?
Recently, Richard was on a plane trip where he sat next to a businessperson who annoyed passengers as they settled in by talking loudly enough on his mobile phone for everyone to hear. As soon as the plane hit cruising altitude, he asked Richard the standard question: “What do you do?”
Hoping to keep the conversation relatively short, Richard answered ...
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