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Work That Works by Geil Browning

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Principle #2Embrace The ScratchyUncomfortable Is the New Norm

A cartoon image depicting a cat sitting on a cliff and a tortoise in water, where the cat is saying “let's see how comfortable you are climbing a tree.”

Why should you care about getting scratchy? Because scratchiness is the opposite of putting your head in the sand and trying to hang on to the status quo. Feeling uncomfortable is linked to sound business practices like continuous innovation, being frank about any problems that exist, and always scanning the horizon for future challenges so your business can respond quickly and nimbly. Getting out of your comfort zone may require restating company goals, pruning processes or people, confronting difficult topics, and being honest about longstanding problems for the first time. It also shows up in positive ways such as being open-minded about what your employees tell you, restating company goals, having permission to take risks and fail up, being able to admit a mistake without fear, welcoming creativity, and building your skills in personal preferences ...

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