I write this book for those working, or about to begin working, in the financial sector who are aspiring to find personal fulfillment and make a contribution to society. Finding fulfillment in work is best enjoyed in fellowship with others. I find it exhilarating to find those with fellow aspirations, and would be delighted if you found some personal encouragement by reading this book.

It is a book on ethics, but is more concerned with identifying what is good—the virtues and the opportunities—rather than avoiding the bad, even if the two cannot be easily separated and much good will involve correcting the bad! The virtues are not new concepts, but they are not always familiar to those trained in economics and ...

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