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Working the Crowd - Social media marketing for business Second edition by Eileen Brown

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1 WHY DO WE WANT A SOCIAL MEDIA STRATEGY?

Implementing a social media strategy in your organisation will dramatically change the way you do business.

Social media has brought about a fundamental shift in the way we communicate. If you do not adopt the new way of communicating with your customers and partners, you need to ask yourself: ‘Will my business still exist in five years if I don’t embrace social media?’

If you want to connect with your customers and discover what they think about your brand, social media is your earpiece. If you want to change perceptions about your company, or improve your customer service, social media is your microphone. If you want to find out who the influencers and advocates are and get them to broadcast your ...

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