Connecting to others in the social networking space is simple. With social distance decreasing, and the friends of friends networks becoming closer, it seems easy to reach potentially anyone across the connected world. In this chapter we will look at how the web has morphed into a socially connected environment where users’ behaviour has evolved over time and has grown to incorporate all ages, tastes and styles.

Discoverability is key to your success with social networking.

We will consider ways to manage your reputation and how recommendations are vital to build a community and discover your influencers. We will talk about the apparent differences in the way news propagates and how different types of networking ...

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