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Working the Crowd by Eileen Brown

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WHY DO YOU NEED SOCIAL CONNECTIONS?

In his book, The Tipping Point,1 Malcolm Gladwell describes three types of people—connectors, mavens and salesmen:

Connectors are the people who ‘link us up with the world, people with a special gift for bringing the world together. They are ‘a handful‘ of people with an extraordinary knack for making friends and acquaintances‘. These individuals typically have social networks of over one hundred people. Connectors gain success in ‘their ability to span many different worlds as a function of something intrinsic to their personality, some combination of curiosity, self-confidence, sociability, and energy.‘

Mavens are ‘information specialists‘, or ‘people we rely upon to connect us with new information.‘ They ...

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