O'Reilly logo

Working the Crowd by Eileen Brown

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

MEASUREMENTS AND METRICS

When you’ve decided on the tools you’re going to use, make sure that you execute your strategy with a defined goal and a defined timescale, say 6 months or a year. Make this implementation plan realistic and start to introduce each tool gradually. As an example, you could devise a plan that executes for a year and consists of the following steps:

SOCIAL MEDIA ONE-YEAR PLAN

  • Engage with multiple blogs, forums and wikis covering issues relating to your product or brand. Comment regularly. Start to create a dialogue.

  • Create a blog. Try to blog regularly about interesting and useful topics that your readers would be interested in. Include your blog URL on your email auto-signature and on your website. Aim for 100 blog posts ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required