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Working the Crowd by Eileen Brown

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THE INSTANT NEWS CHANNEL

Twitter seems to have evolved to being at the centre of news. It’s a real-time hub where there are opportunities for sharing of information, news and media from any other social media source, whether it be a YouTube video, photos from a shared photo site, a link to comments or a new post on a blog. Everyone can propagate information, news and stories within moments and the man on the street can broadcast a story that spreads around the world in a flash. Everyone has a voice on Twitter and, joined together, it’s a really powerful voice. The power of the crowd is enormous. People can create their own news.

Take for example, the Trafigura news story. In 2009, the Guardian newspaper in the UK claimed to have conclusive proof ...

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