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Working the Crowd by Eileen Brown

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MANAGING YOUR BRAND

Managing your online brand is key to your success. It is important to make sure that the information you want to be released is on message, accurate and positive. And with this type of personal engagement offering the potential for things to go very wrong, it can be rather daunting.

There is a lot of buzz around social media and social networking sites at the moment, and in order to keep your business at the forefront of your industry you need to be part of the conversation.

The move away from traditional push marketing to pull marketing and the word of mouth network is creating a more dynamic and engaging marketplace for your brand. If you are looking to buy a book on Amazon, you’ll often look at the recommendations from ...

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