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Working the Crowd by Eileen Brown

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COMMUNITY CONNECTIONS AND RECOMMENDATIONS

Starting your implementation for digital engagement requires careful planning, a lot of thought, dedication and, most of all, a significant investment of time. So it’s important to understand the different strands you need to think about when you create your plan. There are several things that you need to consider when you build your community or ecosystem and make it self-sustaining and thriving. Imagine a citizenship project at your company. The project moves along defined tasks and timelines to a defined set of milestones. It is driven by one person, the project manager, who co-ordinates the rest of the team when required. But what if this project is driven by social networking? This project would ...

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