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Working the Crowd by Eileen Brown

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YOUR EXISTING BRAND

It’s fairly easy to find out what people are saying about you online. All you need to do is type your name into Google and have a look at the results. If you sign up for an alerts service like Google Alerts, Windows Live Alerts, Yahoo! Alerts or Bing News Alerts, you can get a daily digest about what is being said about you or your brand. If you have a blog there are search engines like Technorati or BlogPulse which specifically search through 200 million or so blogs and give you references to your name or other search terms that have been used on other blogs. Again, this is a useful way to find out who is talking about you’especially if there are no physical links or trackbacks to your blog from the originator’s blog.

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