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Working the Crowd by Eileen Brown

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CREATING AND PUBLICISING YOUR BRAND

What makes software popular? For many it’s the feature set of the product. But now perceptions have changed, and this is entirely due to the new way we interact with each other online. Different types of websites attract different types of visitors. Features, interactive widgets and animations are designed to attract and entice. Early adopters, techies and enthusiasts will go to a site for different reasons than mainstream followers. One of the main reasons why you will visit social networking sites is that your friends, colleagues and people in your immediate network are engaging with their friends and interacting there.

Having your contacts grouped together amplifies the network effect and significantly ...

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