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Working the Crowd by Eileen Brown

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USING SOCIAL MEDIA FOR RECRUITMENT

Finding a job and recruiting for a role can be daunting and a huge time sink. You need a plan to market yourself and a plan for your approach.

Consider marketing yourself in the same way that you would market the feature set for a new product.

This approach can bring benefits. You can become innovative and creative in your search for a job. Adding digital media activities to your job finding pipeline can extend your reach and improve your chances. It certainly worked for one job hunter. Alec Brownstein is a copywriter who was looking for a new role with a creative agency. He went about it in an unusual way by purchasing Ad Words on Google for the creative directors’ names he wished to target.46 When they ...

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