Finding a job and recruiting for a role can be daunting and a huge time sink. You need a plan to market yourself and a plan for your approach.
Consider marketing yourself in the same way that you would market the feature set for a new product.
This approach can bring benefits. You can become innovative and creative in your search for a job. Adding digital media activities to your job finding pipeline can extend your reach and improve your chances. It certainly worked for one job hunter. Alec Brownstein is a copywriter who was looking for a new role with a creative agency. He went about it in an unusual way by purchasing Ad Words on Google for the creative directors’ names he wished to target.46 When they ...