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Working the Crowd by Eileen Brown

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DISCOVERING THE INFLUENCERS IN YOUR AUDIENCE

If you’re intending to market your product or services using conversational media, then you need to identify the correct part of your audience, and find who your influencers are. Depending on the type of business you’re in, your audience and potential customers are active in their own specific spheres. They may be decision makers inside the firewall, they may not hold budget themselves, but they may have significant influence over the decision makers at your customer. Your influencers may be key technologists in the community, considered trusted advisers in their field. They might be geeks who are visionaries in your industry, they may be early adopters or trend setters. These people will help you ...

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