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Working the Crowd by Eileen Brown

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INSIDE THE FIREWALL

Businesses may not yet be using social media in a structured way, but with the groundswell of adoption, especially amongst the Generation Y and Z crowd, the use of social tools in a business setting will become more and more widespread.

HOW GENERATION Y WORK

Generation Y are your future managers, executives and engineers, and their adoption of social networking methods for communication and collaboration will shape the next generation of communications platforms products and services. These people are ‘prosumers‘; they use social media, networks and any tool at their disposal to effectively and efficiently do their job.

This has a huge and far reaching impact on business. Industries that embrace this new world of work are ...

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