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Working the Crowd by Eileen Brown

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SOCIAL MARKETING

There are myriad social media, social networking, social computing and social business sites on the web, all of them encouraging conversations with millions of people who use various mechanisms to connect, communicate and collaborate through a variety of channels. Traditional marketing campaigns now have to have a digital component to ensure that they are reaching the correct segment of the audience, and there are lots of case studies about success and positive ROI from web campaigns.

But can social marketing be measured at all? How do you measure your ROI? It’s very simple to measure ROI through traditional channels such as printed media, radio or TV advertising. There are methods of measuring ROI from search marketing also’via ...

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