i’ll do it myself


The power of one person. Every American knows they are unique, special. Based on that certainty they are convinced that they can achieve their dreams and change things they don’t like (“we never say something is impossible”1). If plans don’t evolve as conceived, one can learn more, adapt, create a new plan, work hard and achieve your goals.

The whole notion of the importance of the individual, of one person’s value, and focus on their growth is fundamental to American culture. It influences how people behave in all facets of their lives. It is particularly obvious in American marketing and human resource policies, two issues which broadly touch every facet of business.


  • Americans are intensely, ...

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