Appendix E

Demographics and Summary of Survey Responses

Demographics

The following tables include demographics of the 2,108 respondents to the World-Class Sales Competency Model survey.

In which region of the world are you based?

Regions %
Asia/Pacific (including China, SE Asia, India, and Australia/New Zealand) 3.4%
Europe (including EU and Russia) 4.7%
Middle East/Africa 2.3%
Central and Latin America 1.4%
North America (including Canada and US) 88.2%

Which of the following roles best characterizes your current job (regardless of the title you currently hold)? If more than one of the following characterizes your job, please pick your primary role.

Job title %
Selling  
Sales executive (senior level sales ...

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