The Digital Marketing Ecosystem
From “Mad Men” to “Moneyball”: The Evolution of Digital Marketing
“Mad Men”: A Change in Audience and Message
Don Draper, the charismatic ad executive starring in the TV show “Mad Men,” had a job we all can feel jealous of. As the fictional Creative Director of Manhattan’s advertising firm Sterling Cooper, his working method was as follows: a client would come to the firm with a request for a new advertising campaign. Draper would cap the initial briefing meeting with a stiff drink. He would then take a nap and chain smoke all the way to another cocktail. By the end of the episode, he would have reached a killer idea, a great concept that would link the product of the client with the very core of the ...
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