Write a "Big Opportunity" Statement to Align Your Strategy

Video Description

Darryl McCall, executive vice president of Global Supply Chain at Coty Inc., shares how his team implemented the first of John P. Kotter's eight Accelerators.

Table of Contents

  1. Write a "Big Opportunity" Statement to Align Your Strategy 00:07:13

Product Information

  • Title: Write a "Big Opportunity" Statement to Align Your Strategy
  • Author(s): Darryl McCall
  • Release date: July 2014
  • Publisher(s): Harvard Business Review
  • ISBN: 32562HBRHV1028