How long have you been working as a freelance copywriter?
What were you doing before that?
I was a marketing manager.
What was the event or motivation that led to your decision to move into freelancing?
I was made redundant and was sort of wondering what to do next. A couple of ex-colleagues started working for other companies and asked if I’d come in and help put their corporate brochure and a website together. And that’s how it started.
What sort of business or marketing plan did you have when you started out?
Ha ha. None at all. I still don’t. I do have a To Do List. Does that count? No, seriously. I didn’t have a business plan. But I very quickly worked out how many billable hours ...