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TAPPING INTO TWEENS
“To successfully reach tweens, the writer needs to find kid-relatable issues that are emotional entry points for their audience. Never write down to kids. They will spot and reject condescension in a heartbeat. These shows are a safe haven for kids who are constantly bombarded with sexual and violent images. The challenge is to write shows that are smart and funny, while dealing with the constraints of language and content.” — Emmy nominee Marc Warren, executive producer, Full House, That’s So Raven, Jonas, an d Kickin’ It
More than once, I have been approached by a writer whose specific career goal is to write for the so-called “tween” shows. These young scribes see themselves eventually working for ...
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