About pages, 98
Accuracy, 8
Active voice, 8–9
Appreciation messages, 30–31
Assessing writing process, 2–3
Audience characteristics, 3
Backgrounder, 83
Bad news release, 36
Bios, 83
Bloggers, 103
Blogs
example, 106–108
information blog post, 108
micro, 109–111
for public relations, 109
web logs, 105
website vs., 105
writing characteristics, 106
Body
e-mail, 21
feature news release, 44
letter, 26
news release format, 39–40
Boilerplate, 41
Brochure
audience analysis, 65–66
design and layout basics, 78–79
headings and subheadings, 76
informational, 66
inquiry response, 67
organizing, 71–76
persuasive, 66–67
point of purchase, 67
sales support, 67
visuals, 76–78
writing content, 67–70
Brochure writing style
bullet points, 71
conciseness, ...
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