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Writing For Public Relations by Janet Mizrahi

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About pages, 98

Accuracy, 8

Active voice, 8–9

Appreciation messages, 30–31

Assessing writing process, 2–3

Audience characteristics, 3

Backgrounder, 83

Bad news release, 36

Bios, 83

Bloggers, 103

Blogs

example, 106–108

information blog post, 108

micro, 109–111

for public relations, 109

web logs, 105

website vs., 105

writing characteristics, 106

Body

e-mail, 21

feature news release, 44

letter, 26

news release format, 39–40

Boilerplate, 41

Brochure

audience analysis, 65–66

design and layout basics, 78–79

headings and subheadings, 76

informational, 66

inquiry response, 67

organizing, 71–76

persuasive, 66–67

point of purchase, 67

sales support, 67

visuals, 76–78

writing content, 67–70

Brochure writing style

bullet points, 71

conciseness, ...

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