Most interesting software products are not built by a single person. Chances are, you are part of a team trying to build some useful and well-performing software. If you are the performance guru on your team, then there are things you can do to encourage others to be so-minded as well.
Much of the advice in this chapter presupposes an organization that understands software engineering as a true engineering effort. Unfortunately, many people find themselves in less than ideal circumstances. If this is you, do not despair. Perhaps some of the advice in this chapter can help you improve the level of engineering appreciation and competence in your company.