If you want a quick sense of how many different kinds of proposals there are, you should search using the key words proposal writing, as I did a few months ago.1 Thirty-three of the three dozen bestselling books, including this one, focused on specific kinds of proposals: business proposals, consulting proposals, sales proposals, grant proposals for university researchers, grant proposals for notfor-profit community organizations, and dissertation proposals. You’d be amazed at the specific focus of these books—for example, an entire book on obtaining funding for nursing research and another on obtaining funding for spatial science research. These last two books were among the top-36 bestsellers! Many more scholarly ...

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