“He who has nothing to assert has no style and can have none.” —George Bernard Shaw
Two elements that characterize the accomplished writer’s work are style and substance. No matter what the genre, style and substance are the hallmarks of the professional writer. Other aspects of quality storytelling being equal, they can make the difference between a good writer and a great writer.
In this chapter we’ll look at the parts that make up the whole of style and substance, from tone to mission. Let’s start with substance—because if the words you write don’t say anything, the words you write don’t matter.
“All we have is the story we tell. Everything we do, every decision we make, our strength, ...