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Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights
book

Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

by Dennis R. Mortensen
May 2009
Beginner to intermediate content levelBeginner to intermediate
423 pages
9h 8m
English
Sybex

Overview

Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool. This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.

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Publisher Resources

ISBN: 9780470424247Purchase book